Samsung phones, watches may feature new NFC tech with 4x longer range

As a long-time Samsung enthusiast and a proud user of the Galaxy S25 Ultra, I was buzzing with excitement when I heard about the Galaxy S25 Edge first time. Samsung’s promise of an ultra-slim flagship with cutting-edge tech felt like a bold move to shake up the smartphone market. But after watching the launch event and getting a quick hands-on with the device, my enthusiasm fizzled out. The S25 Edge, despite its sleek design, feels like a misstep—overpriced, overhyped, and poorly promoted. Here’s why this phone misses the “recommendation”.

Samsung Galaxy S25 Edge?

The Samsung Galaxy S25 Edge is the latest addition to the S25 lineup, which includes the base S25, S25+, and S25 Ultra. Launched in May 2025, it’s marketed as a premium, ultra-slim flagship with a 5.8mm titanium frame, a 6.7-inch QHD+ AMOLED display, and a 200MP main camera. It’s powered by the same Snapdragon 8 Elite chipset as its siblings but without some features, like a telephoto lens and a larger battery. Priced around $1,099, it sits between the S25+ ($999) and the S25 Ultra ($1,299), aiming to carve out a niche for users who want a big screen in a featherlight package.

Samsung positions the S25 Edge as a direct competitor to Apple’s rumored iPhone 17 Air and Google’s Pixel 9 Pro, emphasizing its thinness and premium build. But while it’s undeniably sleek, the compromises it makes leave it struggling to stand out in a crowded market.

Questionable Promotional Strategy:

Samsung’s marketing for the S25 Edge has been a letdown, leaning heavily on its slim design while glossing over its shortcomings. The campaign revolves around buzzwords like “revolutionary thinness” and “premium elegance,” with glossy ads showing the phone slipping effortlessly into pockets. But the messaging feels empty. Samsung wants us to believe the S25 Edge is an essential upgrade, yet it fails to explain why we need a thinner phone at the cost of key features.

Compare this to Samsung’s past campaigns, like the S21 series, which highlighted bold colors, versatile cameras, and 5G connectivity to appeal to a wide audience. Or the S24 Ultra’s launch, which leaned into Galaxy AI features like real-time translation and photo editing, giving users tangible reasons to upgrade. Then, there is S25 Edge’s ads, by contrast, feel like they are selling a concept—thinness—rather than a phone. There’s little focus on how the slim design improves daily use or why it’s worth the premium price. Social media discussion reflects this disconnection with users and questions the phone’s value.

Samsung also missed a chance to target specific audiences, like mobile gamers or content creators, who might appreciate the lightweight design. Instead, the broad “everyone needs this” approach feels forced, especially when the S25 Ultra offers more for just $200 extra (well, you can get the Ultra for less than the S25 Edge if you go for a better deal).

Overpriced:

At $1,099, the Galaxy S25 Edge is a tough sell. Let’s break it down. The S25+ costs $999 and offers a near-identical 6.7-inch AMOLED display, the same Snapdragon 8 Elite chip, a larger 4,900mAh battery, and a telephoto lens with 3x optical zoom. The S25 Ultra, at $1,299, throws in a 50MP ultrawide camera, dual telephoto lenses (3x and 5x), a 6.9-inch display, and an S Pen. Meanwhile, the S25 Edge skimps on the telephoto lens, has a measly 3,900mAh battery, and uses a 12MP ultrawide camera that’s outclassed by the Ultra’s 50MP sensor.

Compared to competitors, the S25 Edge looks even less appealing. The Google Pixel 9 Pro, priced at $999, offers a 6.3-inch LTPO AMOLED display, a 50MP main camera, a 48MP ultrawide, and a 48MP telephoto with 5x zoom, plus a 4,700mAh battery. The iPhone 16 Pro, at $999, boasts a 6.3-inch display, a 48MP main camera, a 48MP ultrawide, and a 5x telephoto, with a battery that lasts longer than the Edge’s. Both competitors deliver more (technically) robust camera systems and better battery life for less money.

The “premium tag” for the Edge’s slim design and titanium frame doesn’t justify the price. The new Corning Gorilla Glass Ceramic 2 and Gorilla Glass Victus 2 are nice, but the S25+ uses similar materials for $100 less. The HOP 3.0 display tech, which allows finer refresh rate adjustments, is a minor upgrade over the S25+’s LTPO panel. For $1,099, you’re paying for aesthetics, not performance. As an S25 Ultra user, I’d rather spend the extra $200 (without the offer and discount) for a phone that doesn’t compromise on cameras or battery life.

Do we really need the Galaxy S25 Edge?

Samsung wants us to believe the S25 Edge is a must-have, but it’s hard to see why. The slim design is the star of the show, but does it solve a real problem? Most users don’t complain about their phones being too thick—the S25+ is 7.3mm and feels perfectly fine. The Edge’s 5.8mm profile is impressive, but it comes at the cost of a 3,900mAh battery that’s worryingly small for a 6.7-inch display. Early tests suggest it struggles to last a full day of heavy use, especially with power-hungry apps like games or video editors.

The 200MP main camera is a highlight, borrowed from the S25 Ultra, but the lack of a telephoto lens is a dealbreaker for anyone who loves zooming in for photos or videos. The 12MP ultrawide is still usable but lags behind the 50MP ultrawide on the Ultra and the 48MP ultrawides on the Pixel 9 Pro and iPhone 16 Pro. Features like Galaxy AI’s “Now Brief” and “AI Select” are neat but available across the S25 lineup, so these are not exclusive to the Edge.

The slim design might appeal to users who prioritize portability, like those who keep their phone in tight pockets or prefer a lightweight device for one-handed use. But for most people, the standard S25 or S25+ offers the same performance and better battery life without sacrificing camera versatility and a heavy price. The Edge feels like a niche experiment rather than a necessary addition to the lineup.

What users are saying:

The online reaction to the S25 Edge has been lukewarm at best, with many users echoing my disappointment. Here’s a sampling of opinions from early adopters and average consumers:

My Opinion:

As a Galaxy S25 Ultra user, I am spoiled by its robust hardware, and the S25 Edge feels like a downgrade in every way that matters. The 3,900mAh battery is a major concern. Running resource-intensive apps like Adobe Lightroom or Call of Duty Mobile on my Ultra is smooth, with its 5,000mAh battery lasting through hours of editing or gaming. The Edge, with its smaller battery and thinner vapor chamber for cooling, struggles to keep up. Early reviews note thermal throttling during extended gaming sessions, which is a red flag for power users.

The lack of a telephoto lens is another head-scratcher. My Ultra has 3x and 5x telephoto lenses; the Edge relies on pixel binning for up to 10x zoom, but it can’t match the clarity of optical zoom. For a phone priced so close to the Ultra, this feels like a cheap shortcut. The 12MP ultrawide camera sounds downgraded in comparison to the Ultra’s 50MP sensor, especially in low light.

The slim design is undeniably cool, but it’s a gimmick that doesn’t justify the trade-offs. My S25 Ultra feels premium and delivers on every front—cameras, battery, performance. The Edge sacrifices too much to chase a trend that Apple might perfect with the iPhone 17 Air.

Hey Sammy Fans, what do you think of the Galaxy S25 Edge? Love the ultra-thin design, or are the battery and missing telephoto a dealbreaker? Share your thoughts by DM on my X handle @SamsungSWUpdate.