OPPO Ads has made significant strides by launching its latest marketing solutions during the “Connect 2025 Southeast Asia Salon” held recently in Singapore. This event is being hailed as the platform’s first overseas launch and aims to showcase OPPO’s strategic capabilities and innovations to boost efficiency for marketers targeting users across Southeast Asia.
Under the theme “Exploring New Growth,” the Connect 2025 event drew attention from marketers, service providers, and industry stakeholders, providing them with insights and opportunities for growth. OPPO Ads has been working tirelessly on innovative marketing solutions to meet the ever-evolving demands of their clients.
Tim Chen, head of international sales and operations at OPPO Ads, highlighted OPPO’s strong position in the Southeast Asian smartphone market, noting, “We are committed to long-term trade capabilities and innovative marketing solutions to empower advertisers.” This commitment has been reflected with the sales of the Find X8 series increasing to double compared to its predecessor, solidifying OPPO’s status as the top smartphone seller in the region.
Key discussions during the event revolved around how OPPO Ads could support advertisers through its comprehensive service offerings. Key players from within the company emphasized OPPO’s ability to help advertisers reach diverse user segments effectively. “The new Device+ Marketing solution aims to help advertisers acquire high-quality users effectively,” remarked Gavin Su, OPPO Ads director.
This innovative approach seeks to streamline operations for advertisers by enhancing user acquisition and engagement. It provides businesses with tools for optimizing marketing efforts. The Device+ platform allows personalized access to new users via pre-loaded applications and advertising collaborations, allowing advertisers to tap directly onto OPPO’s expansive mobile internet ecosystem.
Chen also noted OPPO Ads’ impressive statistics, reporting a substantial increase of 300% in requests thanks to the introduction of various commercial applications. With approximately 140 million monthly active users using OPPO’s operating system across Southeast Asia, this vast reach becomes invaluable for advertisers seeking to increase their market presence.
To navigate the constantly changing media environment, OPPO Ads has made enhancements to its marketing platform by integrating new features. This includes optimizing real-time bidding strategies, which can improve backend conversion costs and potentially boost ROI by over 10%. Operators were excited about the effective programmatic advertising enhancements allowing for significant engagement increases.
Such transformations demonstrate OPPO’s response to market demands driven by advertising strategies. The Device+ suite not only aims to provide advertisers with targeted methods for reaching audiences but also streamlines user engagement through advanced technological implementations.
Looking forward, OPPO Ads plans to continue collaborating within its vast ecosystem to explore innovative partnerships dedicated to driving growth and prosperity across the digital marketing industry. By enhancing their advertising solutions, OPPO seeks to create unlimited opportunities for advertisers and redefine the advertising narrative.
With the introduction of Device+ and the insights shared during the Connect 2025 event, OPPO Ads is poised for success as it endeavors to encourage continuous growth within Southeast Asia’s dynamic digital advertising space. The future looks bright as OPPO not only solidifies its technological prowess but also paves the way for more impactful and effective marketing strategies.
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