December 4, 2024

Flex Tech

Innovation in Every Curve

GM taps designers from fashion, home goods to create car interiors

GM taps designers from fashion, home goods to create car interiors

(This story has been updated to correct information provided by General Motors.)

Consider this: Next time you toss a newspaper in the recycle bin, you might see it again if you purchase a 2025 all-electric Cadillac Optiq SUV.

The veneer that frames the interior upper console cupholders is made of what Cadillac designers call PaperWood. It is equal parts recycled tulipwood and recycled newspapers, pressed under a high-gloss finish. If you look closely, you can read the newspaper print in the veneer of your cupholder.

“It’s a new technology and this is the first use of it we’ve done — with this vehicle,” said Mara Kapsis, design manager of colors, materials, finish advanced and global exterior color. “What you see in the pale area (of the PaperWood veneer) is what we call the cathedrals … you’ll actually notice, that’s recycled newsprint. It’s a nice touch and just another example of surprise and delight.”

GM taps designers from fashion, home goods to create car interiors

This novel design and other touches are the creations of General Motor’s design team of five women, led by two who came to GM with unconventional backgrounds. Kapsis, who grew up in Australia, has a history of designing homeware — furniture, linens, utensils and decorative items in a home.


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