Starting today, you’ll have to pay extra to stream Prime Video without ads

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As of today, January 29, 2024, Amazon’s Prime Video subscription offering will become inundated with ads unless you pay an extra $2.99 in the US and £2.99 in the UK a month to get rid of them – subscribers in Australia will also see a similar price rise (we don’t yet know how much) but that won’t be rolled out until later this year. 

If you’re infuriated by the news, you’re not alone. As one of the few holdouts among the best streaming services to not increase its subscription tiers last year, we had hoped that Prime Video might skip the subscription ad shakeup that Netflix, Max and Disney had jumped on last year, especially given it has a free ad-supported TV service called Freevee, but it appears financial pressures have taken hold.

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